Our Story

Knowing our roots

Grains have always been part of our collective food story— and TruRoots™ is dedicated to honoring that through our high quality products and practices.

Every part of the process is important to us. Since 2009, TruRoots™ has produced grain-based products featuring organic, gluten-free and healthy staples— the same ones that have been important to our collective nutrition throughout all of time. We get to make sure that whatever we put on shelf has been given the greatest consideration, in a way that respects our collective resources and makes us feel good about what we eat.

From seed to plate, TruRoots partners with farmers who cultivate their food and fiber crops without using synthetic pesticides, herbicides, or fertilizers.

Every one of our products was made with care and quality we can all be proud of. It’s better for our world, and better for you. (It tastes better, too.)

Connecting with our consumers, environment and traditions.

TruRoots™ is passionate about offering the best organic foods available while doing our part to better the world around us. We understand that our customers not only want to know what’s in their food but also where it comes from.

That's why we nurture strong relationships with farmers who share our commitment to sustainability and high quality, organic foods — so you can have the confidence that what you’re eating honors nature's intentions.

Our stamps of integrity

GLOBAL SUPPLIER CODE OF CONDUCT

We expect every supplier to conduct its business sharing our high standards of honesty, fairness, and ethics. All our suppliers abide by a Global Supplier Code of Conduct emphasizing our commitment to protect worker rights and safety while recognizing the cultural and legal differences found throughout the world.

TruRoots™ Blends, and Originals are high-quality, natural products certified by the U.S. Department of Agriculture and verified by the Non-GMO Project®.

All TruRoots™ products meets, or exceeds, the U.S. Department of Agriculture's standards for organic foods.

The TruRoots Company Family of Brands

TruRoots™ is part of the TruRoots Company family of brands, which also incudes R.W. Knudsen Family©, the gold standard in fruit & vegetable juices, and Santa Cruz Organic© sauces and beverages. We’re excited to bring you beloved favorites and fresh innovation inspired by the pioneering spirit with which our brands were founded.