Privacy Policy

TruRoots, LLC
Privacy Policy
Effective as of October 4, 2022
Last revised on: April 30, 2024

This “Privacy Policy” describes the privacy practices of Tru Roots LLC and our subsidiaries and affiliates (collectively, “TruRoots LLC”, “we”, “us”, or “our”) in connection with https://www.truroots.com/ website or any other website that we (or our subsidiaries or affiliates) own or control and which posts or links to this Privacy Policy (collectively, the “Sites”), any other feature and services available through our Sites (collectively, the “Service”), and our direct marketing communications.  This Policy also describes rights you may have under applicable laws.

If you would like to receive a copy of this Privacy Policy in an alternate format (e.g., printable) or language, please contact us by using the information found here. 

Personal Information We Collect

Information you provide to us.  Personal information you provide to us through the Service or otherwise may include:

  • Contact data, such as your first and last name, email address, mailing addresses and phone number.

  • Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us in the “Contact Us” portion of the website. 

  • Usage information, such as information about how you use the Service and interact with us, including information associated with any content you upload to the websites or otherwise submit to us, and information you provide when you use any interactive features of the Service.

  • Marketing information, such as information including your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.

  • Content you choose to upload to the Service, such as text, images, audio, and video, along with the metadata associated with the files you upload, including any information shared during a peer support group.

  • Other information that we may collect that is not specifically listed here but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from social media platforms. We may maintain pages for TruRoots on social media platforms, such as LinkedIn, Twitter, Facebook and other third party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platforms, and we will treat such information in accordance with this Privacy Policy. 

Information we obtain from other third parties.  We may receive personal information about you from third-party sources, such as marketing partners, publicly available sources, and data providers. 

Cookies and Other Information Collected by Automated Means  

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Service. The information that may be collected automatically includes your computer or mobile device operating system type and version number, manufacturer and model, device identifier, browser type, screen resolution, IP address, the website you visited before browsing to our websites, general location information such as city, state or geographic area, and information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access.  Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org. 

On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), and similar technologies.  We may also use web beacons (which are also known as pixel tags and clear GIFs) on our Service and in our HTML formatted emails to track the actions of users on our websites and interactions with our emails, including Google Tag, Meta Pixel, and Pinterest Tag. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our Service, so that we can manage our content more effectively. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ websites or apps.” For more information about how Meta uses data, visit Meta’s Privacy Policy.  For more information about how Pinterest uses data, visit Pinterest’s Privacy Policy.

See below for information about your choices with respect to cookies and other similar technologies. 

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

To operate the Service.  We use your personal information to:

  • provide, operate and improve the Service;

  • provide information about our products and services;

  • communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages;

  • understand your needs and interests, and personalize your experience with the Service and our communications;

  • provide support and maintenance for the Service; or

  • respond to your requests, questions, and feedback.

For research and development.  We analyze use of the Service to improve the Service and to develop new products and services, including by studying user demographics and use of the Service.

To send you marketing and promotional communications.  We may send you marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing communications section below. 

To comply with law. We use your personal information — as we believe necessary or appropriate — to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.  

For compliance, fraud prevention, and safety.  As we believe necessary or appropriate, we may use your personal information and disclose it to law enforcement, government authorities, and private parties to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity. 

With your consent.  In some cases we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.  

To create anonymous, aggregated or de-identified data.  We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect.  We make personal information into anonymous, aggregated or de-identified data by removing or not utilizing information that makes the data personally identifiable to you.  We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and to promote our business.  

How We Share Your Personal Information

We do not share your personal information with third parties without your consent, except in the following circumstances or as described in this Privacy Policy:

Affiliates.  We may share your personal information with our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service providers.  We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate our business (such as customer support, hosting, analytics, email delivery, marketing, and database management services). These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Privacy Policy, and are prohibited from using or disclosing your information for any other purpose.

Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.

For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.  

Business transfers.  We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor the Privacy Policy.

How Long We Keep Your Personal Information

We will retain each category of your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless otherwise required by applicable laws. Criteria we will use to determine how long we will retain your personal information include whether we need your Personal Information to provide you with our Service; we continue to have a relationship with you; you have requested information from us; we have a legal right or obligation to continue to retain your personal information; we have an obligation to a third party that involves your personal information; our retention or recordkeeping policies and obligations dictate that we retain your personal information; or we have another business purpose for retaining your personal information.

Marketing Communications and Cookie Preferences

Opt out of TruRoots marketing communications.  You may opt out of marketing-related communications by following the unsubscribe instructions in an email, or by responding to a text message with the word “stop”, “end”, “cancel”, “unsubscribe” or “quit”. You may continue to receive Service-related and other non-marketing communications, including transactional communications related to products you purchase through us and scheduled deliveries.

Cookies and other technologies.  Most browsers let you remove or reject cookies.  To do this, follow the instructions in your browser settings.  Many browsers accept cookies by default until you change your settings.  Please note that if you set your browser to disable cookies, the Service may not work properly.  

Users may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above. If you choose to opt-out of targeted advertisements, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed.

Do not track.  Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit.  We currently do not respond to “Do Not Track” or similar signals.  To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Other Sites, Mobile Applications and Services

The Service may contain links to other websites, mobile applications, and other online services operated by third parties.  These links are not an endorsement of, or representation that we are affiliated with, any third party.  In addition, our content may be included on web pages, in mobile applications or on online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions.  Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information.  We encourage you to read the privacy policies of the other websites, mobile applications and online services that you use.

Security Practices

The security of your personal information is important to us.  We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect.  However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information. 

International Data Transfers

Our headquarters is in the United States and we have service providers in other countries.  Your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.  

Children  

The Service is not directed to, and we do not knowingly collect personal information from, anyone under the age of 13.  If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will delete such information from our files as soon as reasonably practicable.  We encourage parents with concerns to contact us.

Changes to this Privacy Policy 

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. We may (and if required by law will) also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail (if we have your contact information) or another manner through the Service.

Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Service (or as otherwise indicated at the time of posting). In all cases, your continued use of the Service after the posting of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

How to Contact Us

Please direct any questions or comments about this Privacy Policy or privacy practices to info@truroots.com. You may also write to us via postal mail at:

TruRoots Company

Attn: Legal

770 Legacy Place

Dedham, MA 02026

Your Privacy Rights and How to Exercise Them

Depending on where you live, you may have the following rights with respect to your personal information under applicable data protection laws:

  • Access – The right to know what personal information we have collected about you and to access such data.

  • Data portability – The right to receive a copy of your personal information in a portable and readily usable format.

  • Deletion – The right to delete your personal information, subject to certain exceptions.

  • Correction – The right to correct inaccuracies in your personal information.

  • Opt out of certain processing – You may have the right to opt out of the processing of your personal information for purposes of targeted advertising and opt out of the sale or sharing of your personal information.

To exercise any of the privacy rights afforded to you under applicable data protection laws, please submit a request to us by one of the following methods:

  • Calling us toll free at 530-899-5000

  • E-mailing us at info@truroots.com 

  • Clicking on the opt out link(s) at the bottom of our Sites.

You may also initiate any opt outs by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC). We honor Opt-Out Preference Signals, including GPC. If you choose to use an Opt-Out Preference Signal, you will need to turn it on for each supported browser or browser extension you use.

You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Privacy Policy which means we will not deny our Service to you, provide different prices or rates for Services to you, or provide a different level or quality of Services to you.  Only you, or an authorized agent that you authorize to act on your behalf, may make a request related to your personal information.

We must verify your identity before fulfilling your requests, and if we cannot verify your identity, we may request additional information from you. If you are an authorized agent making a request on behalf of another person, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney. We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.

We do not charge a fee to process or respond to your requests unless they are excessive or repetitive. If we determine that a request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may deny certain requests, or only fulfill some in part, as permitted or required by law. If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.

Notice to California Residents

This Section applies to our collection and use of Personal Information if you are a resident of California, as required by the California Consumer Privacy Act of 2018 and its implementing regulations (collectively, the “CCPA”), where “Personal Information” has the definition set forth in the CCPA

 TruRoots makes the following disclosures regarding the Personal Information it has collected within the 12-month period preceding the date this Privacy Policy was last updated.

Sources of Personal Information

We collect Personal Information from the categories of sources detailed in the “Personal Information We Collect” section above.  

Use of Personal Information

We collect Personal Information for the business and commercial purposes detailed in the “How We Use Your Personal Information” section above.

Disclosure of Personal Information

The categories of third parties to whom we disclose Personal Information for a business or commercial purpose are detailed in the “How We Share Your Personal Information” section above.

The categories of third parties to whom we sell or share Personal Information are summarized in the chart below.  We do not knowingly sell or share the Personal Information of minors under the age of 16.